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Inside Self-Storage World Expo

ISS World Expo Workshops

Sunday, March 30

1-5 p.m.

Developers Workshop
Location: Concorde C

From survival to revival … After nearly five years of low activity, self-storage development is once again heating up! In this discerning session, we'll take lessons learned from the economic meltdown and identify new pathways to industry success. The field's leading experts will share insight to ground-up construction, conversion projects and facility renovations, sharing case studies to illustrate specific development strategies.

If you're interested in building a new project, converting a property from another use, or renovating an existing self-storage facility, this detailed workshop is a must-attend for you. Get the know-how you need to get started in the business―or avoid a bad investment!

You will learn:

Development Climate
  • Why investing in self-storage construction or rehab is better today than ever before
  • How site, market and product selection creates a formula for success
  • How capital markets are treating new construction
Conversions
  • Why conversions are powerful tools to develop
  • The costs of converting (including the hidden ones)
  • The conversion checklist
Renovation
  • How to prioritize your renovation budget and get the most bang for the buck
  • The who, what, why and when that make renovating a great plan for your property
  • A secret formula for doubling your value and space at half the cost
New Construction
  • Why you should build a new facility now
  • The costs of new construction
  • The lessons from the Great Recession and why they make better developers

Moderator:

RK Kliebenstein, Vice President of Acquisitions, Metro Storage LLC

Speakers:


James Bratton, President, MST Constructors/Akamai Real Estate Investments
Charles Plunkett, CEO, Capco Steel, Inc
Caesar Wright, President and CEO, Mako Steel Inc.

Separate registration required.

Wednesday, April 2

1-5 p.m.

Management Workshop
Location: Champagne 2

This workshop is designed to give the novice facility manager an overview of what he needs to be a productive, profitable and successful employee. It can also serve as continuing education for the manager who wants to update his skill set and refresh his knowledge base.

The class will address the skills required to effectively manage a self-storage facility, from renting space to collecting money to marketing and much more. You'll learn valuable strategies for handing everyday operational issues and managing your work time. Our presenter will share actual case studies to demonstrate the most important aspects of the facility-manager position and provide concrete ideas to help you improve your overall job performance.

You will learn:

  • What you need to be successful in your position
  • Tips for using social skills and diplomacy with customers
  • How to keep calm in a crisis
  • How to deliver great customer service
  • Planning for routine tasks
  • Office organization
  • How to juggle schedule conflicts
  • How to handle to-do-list overload
  • Differentiating your business from competitors
  • The importance of curb appeal
  • Traditional and online marketing methods
  • How to handle accounts receivable
  • Strategies to minimize delinquencies
  • The ins and outs of the lien process
  • Real-life examples from the self-storage trenches
  • Lasting lessons for beginners and seasoned pros
  • Examples of operational success
  • Pitfalls to avoid

Learn to be the best manager you can be in any market! Time will be allotted for Q&A, so bring your most pressing questions and learn from a well-respected self-storage veteran and management expert as well as your peers.

Speaker:

Mel Holsinger, President, Professional Self Storage Management LLC

Separate registration required.

Wednesday, April 2

8-11:50 a.m.

Owner/Operator Executive Workshop
Location: Champagne 2

If you're a self-storage owner/operator or multi-site manager, it's critical that you manage your properties using professional procedures and policies. It's equally important to keep your "game" fresh and stay up-to-date on the latest operational trends and strategies. In this in-depth workshop, our instructor will take an executive-level approach to self-storage operation in four key parts: staffing, marketing, auditing and revenue management.

You will learn:

  • How to make smart hiring decisions
  • How to develop and implement a training program
  • Establishing staff goals and expectations
  • Setting the example for team members
  • How to create an effective compensation program
  • Using the most up-to-date marketing channels
  • Creating a follow-up system for customer leads
  • Proven techniques to turn more prospects into renters
  • The why, who and when of the audit process
  • Creating a step-by-step system for facility reviews
  • Reviewing the physical plant
  • How to increase site "rentability"
  • The most profitable revenue-management tools
  • How to implement a revenue-management system
  • The important numbers you must know and understand

If you're responsible for the profitability of a self-storage asset, take this opportunity to learn from a well-respected self-storage veteran and expert and ultimately make more money. Time will be allotted for Q&A, so bring your most pressing questions.

Speaker:

Bob Copper, Owner, Self Storage 101

Separate registration required.

Wednesday, April 2

8-11:50 a.m.

Social Media Mastery Workshop
Location: Champagne 1

Facebook. LinkedIn. Twitter. Pinterest. Social media is an increasingly important component of the self-storage marketing strategy, and facility operators need to move beyond the basics. Even if you understand the specifics of how to use the individual websites, do you know how to optimize their use as part of your business online presence?

Next to location, a facility's search engine ranking performance (SERP) is the most important factor in its ability to capture new tenants. Social media and content plays a critical role in SERP, so make sure you know how to take advantage of it! This in-depth workshop will show you how, addressing platforms, processes, software, timelines and more. It will also cover content marketing, ways to integrate SEO best practices with social media and much more.

The workshop includes a one-hour primer for beginners followed by three hours of intensive instruction.

You will learn:

  • The essentials of popular social media platforms
  • Advanced social media strategies
  • Content-marketing strategies
  • Technical SEO (search engine optimization) tactics
  • How to structure your page content
  • How to improve your facility's online visibility and SERP
  • How to interpret analytics to measure performance
  • Software and tools you can use to help optimize your pages for onsite and offsite SEO

Don't miss this opportunity to become a social media master and create a robust online presence that attracts self-storage customers.

Speaker:

David Wolf, Managing Partner, Linkmedia 360

Separate registration required.

 

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