Day-to-Day Operation & Facility Management

If you’re responsible for the daily performance of a self-storage facility, this track is for you, featuring sessions on customer service, effective operation, technology and more.

Wednesday, March 14

9-9:50 a.m.

Mastering the Art of Self-Storage Collections

Speaker: Bob Copper, Owner, Self Storage 101

The professional self-storage manager has two primary responsibilities: to rent space and collect rent. Sadly, managers often aren't given the tools they need to effectively complete these tasks, particularly the latter. Some people have a natural inclination for sales; few have a talent for collecting money. This session will focus on the skills a manager needs to master the art of collections. Attendees will learn how their ability to collect rent has a critical impact on the success and profitability of their facility, how to understand important revenue numbers, and how to create a system that will ensure a high collections rate and lower accounts receivables.
You will learn:
  • How your ability to collect rent has a critical impact on facility profitability
  • How to understand important revenue numbers
  • How to create an effective collections system
10-10:50 a.m.

Great Customer Service in Self-Storage: How to Quit Discounting and Greatly Improve Profit

Speaker: M. Anne Ballard, President, Universal Management Co.

Get the latest and greatest techniques and tips a self-storage operation of any size or age needs to close unit rentals at full price. Discounting is rampant in this business, but unnecessary when you have the right customer-service skills and tools. Our speaker will talk about how to use your competition survey as well as your phone and onsite presentation skills to make it easy to close every sale. She'll also share the newest rate structures being used online and in store by the real estate investment trusts.
You will learn:
  • The real questions to ask to gain control and close the deal
  • How to gather the necessary data to demonstrate your expertise to customers
  • How to have a "rock star" greeting and why you should greet customers at the door
  • How to maximize your unit inventory and pricing structure
11-11:50 a.m.

Pest-Management Practices in Self-Storage

Speaker: Mark Sheperdigian, Vice President of Technical Services, Rose Pest Solutions

Self-storage operators generally invest a great deal of time and money into protecting their facilities from obvious threats such as fire, flooding, theft and vandalism. One threat often overlooked, however, is that posed by pests. There are insects and rodents that can reduce the most valuable goods to confetti in relatively short order. The best defense against pests is a working knowledge of the enemy and a few simple concepts. This session will review the most common self-storage pests and simple steps operators and customers can take to protect their units, and the items inside, from damage.
You will learn:
  • How to protect against the risk of pests in self-storage
  • The pests most common in self-storage facilities
  • Prevention methods that work and popular methods that don't
  • Pest-proofing tips you can use and share with customers
1-1:50 p.m.

10 Things You Should Be Doing Now in Regard to Self-Storage Technology and Software

Speakers: Matthew Van Horn, Vice President of East Coast Operations, and James Ross, Vice President of West Coast Operations, Cutting Edge Self Storage Management

When you hear the word Apple, do you think of fruit? Do you think an Android is something out of a 1970s science-fiction movie? Do you believe a tablet is an ancient writing device? When someone mentions the cloud, do you think of the weather? At the same time, have you wondered how technology could help you streamline your self-storage operation and increase efficiency? Then this session is for you! Gain a greater understanding of the technology available and how you can use various tools to save time and money. Our presenters will cover technology from the stand point of hardware, software, the Internet and even marketing, walking you through 10 concrete things you can do to improve your operation with minimal investment.
You will learn:
  • How to use technology to better operate and market your facility
  • How to evaluate and update your facility website and improve your ranking in the search engines
  • How to integrate the use of social media and video into your day-to-day operation
  • What to look for in self-storage software and how to use it to optimize revenue
  • How to use cloud-based software
  • How to use Smartphones, tablets, and other mobile devices in your operation
2-2:50 p.m.

Creating an Internal Social Network to Make Every Employee as Good as Your Best

Speakers: Stacey Shaw, Chief Client Officer, and Megan Stanish, Director of Client Services, Michaels Wilder

As a self-storage owner or operator, you may manage multiple locations as well as a corporate office. How do you quickly spread company information among your employees? How do they communicate with each other and share resources? Social media can help you give employees the important information they need to grow your business and serve customers. Our presenters will show you how to set up an internal social network exclusive to your company, one that can be safely used to house a myriad of documents and increase employee knowledge about items such as benefits, policies, special offers, promotions, company announcements, acquisitions and more.
You will learn:
  • How to streamline your internal communications and send the right information at the right time
  • How to increase productivity and customer focus
  • How to improve employee engagement and retention
  • How to create a central document receptacle
3-3:50 p.m.

Creative Strategies for Increasing Your Bottom Line: Self-Storage Case Studies

Speakers: Jay Allen, Co-Founder, and Carl Touhey, Owner, Performance Self Storage Group Inc.

Thinking of selling your self-storage facility or just want to increase your bottom line? This is the seminar for you. Learn about creative marketing techniques and effective operational strategies that will not only entice prospects but uncover hidden cash flow within your current tenant base. Stop leaving money on the table and act now while the market is improving. Our speakers will unveil their secrets and techniques and show the specific steps they took to raise income and value on a handful of properties.
You will learn:
  • Creative marketing techniques you may not yet have tried
  • Why you should use a move-in/move-out questionnaire
  • How to raise rents the right way
  • How to give away rent and still make more money
  • Why and how to protest your property taxes

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