Day-to-Day Operation & Facility Management
If you’re responsible for the daily performance of a self-storage facility, this track is for you, featuring sessions on customer service, effective operation, technology and more.
Wednesday, March 14
Mastering the Art of Self-Storage Collections
Speaker: Bob Copper, Owner, Self Storage 101
- How your ability to collect rent has a critical impact on facility profitability
- How to understand important revenue numbers
- How to create an effective collections system
Great Customer Service in Self-Storage: How to Quit Discounting and Greatly Improve Profit
Speaker: M. Anne Ballard, President, Universal Management Co.
- The real questions to ask to gain control and close the deal
- How to gather the necessary data to demonstrate your expertise to customers
- How to have a "rock star" greeting and why you should greet customers at the door
- How to maximize your unit inventory and pricing structure
Pest-Management Practices in Self-Storage
Speaker: Mark Sheperdigian, Vice President of Technical Services, Rose Pest Solutions
- How to protect against the risk of pests in self-storage
- The pests most common in self-storage facilities
- Prevention methods that work and popular methods that don't
- Pest-proofing tips you can use and share with customers
10 Things You Should Be Doing Now in Regard to Self-Storage Technology and Software
Speakers: Matthew Van Horn, Vice President of East Coast Operations, and James Ross, Vice President of West Coast Operations, Cutting Edge Self Storage Management
- How to use technology to better operate and market your facility
- How to evaluate and update your facility website and improve your ranking in the search engines
- How to integrate the use of social media and video into your day-to-day operation
- What to look for in self-storage software and how to use it to optimize revenue
- How to use cloud-based software
- How to use Smartphones, tablets, and other mobile devices in your operation
Creating an Internal Social Network to Make Every Employee as Good as Your Best
Speakers: Stacey Shaw, Chief Client Officer, and Megan Stanish, Director of Client Services, Michaels Wilder
- How to streamline your internal communications and send the right information at the right time
- How to increase productivity and customer focus
- How to improve employee engagement and retention
- How to create a central document receptacle
Creative Strategies for Increasing Your Bottom Line: Self-Storage Case Studies
Speakers: Jay Allen, Co-Founder, and Carl Touhey, Owner, Performance Self Storage Group Inc.
- Creative marketing techniques you may not yet have tried
- Why you should use a move-in/move-out questionnaire
- How to raise rents the right way
- How to give away rent and still make more money
- Why and how to protest your property taxes


