Online Marketing Workshop

Date/Time: Wednesday, March 16, 12:30-3:30 p.m.
Location: Champagne 4
Presented by Eric Shanfelt, President, eMedia Strategist

Online is the first place most consumers look for a local business. Will they find your self-storage facility? And if they do, will they choose you instead of a competitor? This three-hour workshop will show you how to get more customers from the search engines for free―all in easy-to-understand layman's terms―whether or not you even have a website.

You will learn:

• An introduction to local search―it's so much more than Google Places!
• How to create or claim your business listing in Google, Yahoo and Bing
• What are data providers, why they are important, and how to update them
• Other major Internet directories on which you should claim your listing
• How to help your listing show higher in search results
• Understanding and developing citations (references to your business)
• The importance of customer reviews (and how to manage them)
• How to convert visitors into customers
• How to optimize your own website to help your business rank better
• Answers to your specific questions and situations (as time allows)

Every attendee will receive a free copy of "The Local Search Handbook," an in-depth guide to local search optimization specifically written for business owners. Our instructor will also present important local-search research data about the self-storage market from 10 metro areas around the country.