Education Tracks

The ISS Expo education program includes four comprehensive seminar tracks addressing detailed aspects of self-storage. Whether you’re a facility manager, owner, developer or investor, you’ll find classes in our agenda to meet your informational needs.

Hot Picks

Hand-picked from our excellent seminar line-up, these sessions address issues of timely and critical import to self-storage professionals in today’s marketplace.
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Topics covered: Manager compensation, bonus and incentive programs, staff-motivation techniques, website design, SEO secrets, monetizing Web traffic, SBA financing, loan applications, collections techniques, lien sales and more

Day-to-Day Operation & Facility Management

The ins and outs of facility operation are addressed in this comprehensive track. Self-storage managers and owners will get insight and useful tools that can increase productivity and profitability of a facility. This track provides information on increasing efficiency and service and avoiding liability.
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Topics covered: Cost-cutting measures, collections, legal issues, insurance issues, customer service, employee training and motivation, and more

Facility Marketing & Sales

Facility marketing is more important now than ever, not only for attracting new tenants and increasing profitability, but as a way to differentiate your site from competitors. This track is for self-storage managers and owners who want ramp up their marketing efforts and learn new, more effective strategies.
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Sessions address: E-mail marketing, lead generation, website best practices, search engine optimization, social networking, traditional marketing methods, and more

Construction, Development, Real Estate & Finance

Designed for self-storage owners, developers and investors, this track provides critical information that will help you determine project feasibility, finance options, real estate trends and more.
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Sessions address: Site selection, green building, construction options, lending parameters, market conditions, maintaining equity, and more

Technology

Industry technology is evolving and becoming essential to a self-storage operator’s ability to effectively rent units, collect rent and communicate with customers. To be successful today and in the future, operators must learn, embrace and maximize technological tools.
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This track provides insight to: Facility management software, security components and systems, tech support, kiosks, call centers, online directories, remote access, mobile devices and more

Add-On Intensive Workshops

Online Marketing Workshop

Online is the first place most consumers look for a local business. Will they find your self-storage facility? And if they do, will they choose you instead of a competitor? This three-hour workshop will show you how to get more customers from the search engines for free―all in easy-to-understand layman's terms―whether or not you even have a website.
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Management Workshop

Explore the ins and outs of daily facility operation and what you need to run a successful self-storage business. During this seminar, you’ll learn about operational essentials, customer service, sales skills, site marketing, legal issues and more.
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Legal Learning Live

This intense four-hour workshop covers important legal issues every owner/operator should know including lien sales, facility rules and regulations, abandonment and more!
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Developers Seminar

This half-day event is tailored to those interested in developing a new project or learning more about the industry, as well as small operators who want to grow their business. The seminar touches on all the most critical aspects of developing and building self-storage.
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