World Expo

This seminar is will address the critical topic of online self-storage marketing. You'll learn about the importance of Web-based marketing as it relates specifically to this industry and the goals it can accomplish for a self-storage business. Our presenter will provide you with an overview of how all the pieces work together: the Internet, e-mail, search engines, online advertising and more.

For the first time in history, communicating in the workplace means bridging the gap between four distinct generations: Traditionalists, Boomers, Xers and Millennials. Each group has different values, experiences and expectations. Our presenters will discuss how marketing has changed and reveal what you need to know to sustain a competitive advantage in today’s marketplace. This presentation explains who these generations are and how they affect your business, from the attraction and motivation of new and current employees to new-customer acquisition.

Social-media platforms such as Facebook, Twitter, LinkedIn and YouTube are being used by more than 300 million people worldwide to communicate with friends and colleagues, launch careers, sell products and more. As a self-storage operator, how can you take advantage of these tools? In this exciting session, our speaker will provide you with a clear, actionable plan to manage and profit from social media in your business. You’ll learn what social media are, how businesses are using them to make profit, how they fit with self-storage, how to use them to attract tenants, and pitfalls to avoid.

Whether you’re interested in revamping an existing self-storage website or creating one for the first time, you’ll need to address some essentials to ensure the site is successful. This seminar will help you define the goals of your website, identify the fundamentals of content and design, and address working with a Web-development company. You’ll learn how to use your website to build an e-mail database of customers and prospects. You’ll also be taught how to use and maintain that database, including issues of e-mail etiquette, and the creation and delivery of messages.

Find out how to take your self-storage profit to a higher level! During this seminar, you’ll learn how to become more proactive in developing a sales approach that works. You’ll hear techniques for turning more callers and walk-in customers into renters, and get practical steps to overcome objections, out-compete your competition and turn your differential advantages into income. Our presenter will teach you the critical steps to selling and how they directly increase rentals, as well as how to assemble a prospecting program to improve your long-term profitability.

Marketing in today’s self-storage environment is challenging, and you need proven techniques that really work. In this session, our presenter will share more than 30 marketing and advertising ideas that will help you create a steady stream of referrals into your self-storage facility while increasing the profit of your operation. You’ll learn cost-effective strategies that can be implemented right away, including better ways to use search-engine marketing and advertising to increase occupancy. You’ll also hear about networking approaches that will improve your bottom-line results.

Stop driving customers to your competitors and learn how to take advantage of free online advertising opportunities! This seminar will help you identify and maximize free online listings and business profiles in search engines and Internet Yellow Pages portals such as Google, Yahoo, MSN, Yellowpages.com, Superpages.com and Dexknows.com. If you aren’t controlling these listings, they could contain inaccurate information, which is like giving away business. During this seminar, you’ll learn what your online opportunities are and how to use them to communicate your location, contact information, products and services to prospective tenants―all at no cost!

Grassroots marketing is highly effective because it appeals to the same people who rent your storage space: your immediate and local neighbors. But it must be cultivated to be successful! During this session, our presenter will share great ideas for marketing your facility that earn you free publicity and allow you to give back to the community. Learn about the best ways to engage in grassroots marketing through sponsorships, donations, school support, donation drop points, logistical support to fundraising, local program advertising, and much, much more. Discover 10 great ideas that will connect your facility to the community, neighbors and prospective customers.

Want to see a better return on investment and earn more rentals from your advertising? Tired of wasting precious marketing dollars? Learn how to convert more leads into rentals and watch your rental revenue grow! Our presenters will teach you the proper ways in which to handle each inquiry, including sales techniques and follow-up procedures, as well as how to keep employee morale high. With just a few additional rentals each month, your bottom line can increase by the thousands!

Can a self-storage facility grow despite an economic downturn? This workshop demonstrates how businesses with the right tactics can progress while their competition struggles to remain competitive. Attendees will hear about four growth strategies used by some of America’s best companies and how to implement them in their own operation. You’ll learn to identify your cause, leverage your company culture, and recognize obstacles that are impeding your business. Our presenter will share effective leadership skills and provide a fresh perspective on how to grow your storage business in any economic climate.