9-9:50 a.m.
From Drab to Fab: Reinventing an Older Self-Storage Business
Speaker: Linnea Appleby, PDQ Management Solutions
Resuscitating an older self-storage facility can be challenging and rewarding, but ours is not a cookie-cutter business. Every facility has unique features and peculiarities. In this seminar, our presenter will share a case study that demonstrates how proper management, foresight, hard work and a commitment to success breathed new life into an asset that had been left to perish. She’ll teach you how to tap into your facility’s potential and revamp it to be competitive and profitable. Learn how your more mature storage site can keep up with newer upscale properties that are being built in your marketplace.
10-10:50 a.m.
Boost Your Business: Managing Rates, Staff and Costs
Speakers: Stephan and Tammy Ross, Cutting Edge Self Storage Management & Consulting
Want to know how to improve the bottom line of any self-storage facility in a time when most are experiencing a decrease in occupancy? Then you don’t want to miss this seminar! Our presenters will discuss how to examine your rental rates and competition to determine if you are getting the most income from your property. They’ll look at different ways to staff a facility for maximum success, and the best way to manage the facility fiscally. Finally, they’ll talk about which operational expenses can be reduced, how to implement this reduction, and how it will affect the facility’s bottom line and value.
11-11:50 a.m.
Using the Internet to Streamline Your Self-Storage Operation
Speaker: Sean Cargo, QuikStor Security & Software
We all know the Internet is critical to business today. In addition to having a company or facility website, you can use the Internet to help you rent space, collect payments, provide tenant-account information, access data, view surveillance footage and much more. In this seminar, you’ll learn how to take advantage of the Internet to not only reach prospects but to ease them through the rental process. Hear about ways to use online tools to adjust rental rates, monitor facility performance, manage your database and more.
1-1:50 p.m.
Analyze and Minimize Self-Storage Expenses
Speaker: Mel Holsinger, Professional Self Storage Management
In a tight economy, the management of expenses is more important than ever―in self-storage and every other business. During this seminar, attendees will learn how to set up a budget for their self-storage property, distinguish between fixed and variable costs, and minimize operating costs without sacrificing service or quality. You’ll discover how to create an ongoing strategy to improve your facility’s overall cash flow and increase its value. This is a must-attend session for the new self-storage owner/operator or anyone who plans to become one.
2-2:50 p.m.
From Mediocre to Magnificent: The Making of a Motivated Manager
Speaker: John Roser, USA Storage Resource
Self-storage owners agree that the site manager is critical to a facility's profitability. It follows then that the more motivated the manager is, the more profitable a site can be! In this session, you’ll learn what makes most managers tick, how owners sometimes unknowingly deflate staff motivation, what it takes to re-energize a mediocre manager, and how to inspire a good manager to greatness. You’ll also discover performance incentives that offer the best opportunity for continued motivation, and how to recognize motivation potential in job applicants. Presented by an industry professional who has “risen through the ranks” from manager to entrepreneur, this session will be of interest to managers, owners and developers.
3-3:50 p.m.
Tenant Screening, Crime Prevention and Dealing With the Media
Speaker: Anne Ballard, Universal Management Co.
The media just called―they’re on their way to your self-storage facility! Don’t let your 15 minutes of fame be the result of a “bad” incident that might have been prevented through tenant screening and proactive crime-prevention measures. This exciting seminar will provide you with the information you need to avoid bad publicity and deal with it when it does occur. You’ll learn the right questions to ask tenants during move-in and how to decide when to decline the rental. You’ll learn about ways to work with local law enforcement and get free patrols of your property. Finally, you’ll get tips for handling the media and turning any situation into public relations that works for and not against you.