World Expo

Education Tracks

Education Program Co-sponsored by Baja Construction and Self Storage Talk
Facility Marketing & Sales
Facility marketing and sales skills are more important than ever, not only for attracting new tenants and increasing profitability, but as a way to differentiate your site from competitors. This track is for self-storage managers and owners who want ramp up their sales and marketing efforts and learn new, more effective strategies. Sessions will address electronic and traditional methods of marketing such as e-mail campaigns, successful websites, social networking, Yellow Pages, referrals, special events (public relations) and more. It will also address the critical sales areas of phone skills, customer service, closing and others.
Construction, Development & Green Initiatives
Designed for self-storage owners, developers and investors, this track provides critical information that will help you determine project feasibility, construction techniques, real estate trends and more. It also includes highlights on green building and environmentally sustainable options. Sessions address site selection and layout, market conditions, conversions, facility refurbishments, land maximization, solar panels and renewable energy, LEED certification and more.
Finance, Insurance & Legal Issues
This detailed track will keep you informed on issues that are essential to managing your money, avoiding liability and protecting your business. Seminars in this track will address self-storage finance topics: the overall state of the market, lending options and requirements, maintaining equity, and dealing with a distressed property. Legal essentials will also be addressed, including lien sales and bankruptcy. In addition, you’ll get information about specialized insurance coverages designed to safeguard self-storage businesses.
Day-to-Day Facility Management
The ins and outs of self-storage operation are addressed in this comprehensive track. Facility managers and owners will get insight and useful tools through seminars on cost-cutting measures, staffing, collections, retail sales and inventory, facility maintenance, rental-rate management, tenant screening, crime prevention, dealing with the media and others. This track provides information that will help you improve efficiency, maximize customer satisfaction and streamline your overall site operation.

Add-On Intensive Workshops

Legal Learning Live
Tuesday, March 2, 10 a.m.-2 p.m.
Every self-storage business faces legal issues, which explains the popularity of the ISS Legal Learning Webinar Series. At the ISS Expo, we take this offering live in an intense four-hour session. During this seminar, you will learn about important legal issues every owner/operator should know including lien sales, facility rules and regulations, abandonment and more!
Management Workshop
Wednesday, March 3, 8 a.m.-Noon
Whether you’re new to the industry or looking to hone your management skills, this session is for you. Explore the ins and outs of daily facility operation and what you need to run a successful self-storage business. During this seminar, you’ll learn about operational essentials, customer service, sales skills, site marketing, legal issues and more. Facility performance is intimately tied to these day-to-day issues and tasks, in today’s competitive market more than ever. Every manager should hone his skills with this informative session.
Marketing and Sales Boot Camp
Wednesday, March 3, Noon-6 p.m.
Its' time to hustle! To be successful in self-storage today, you need to change your beliefs and tactics regarding marketing, sales and customer service. This high-energy, fast-paced seminar focuses on powerful techniques that can be implemented at any facility quickly and inexpensively―in person, on the phone and online. This workshop will inspire you to think about sales and marketing in a whole new way. You’ll learn what really works and debunk the common myths. Forget the hackneyed dogma  … Today's self-storage manager/owner must be able to influence customers. Get motivated, and get busy with these dynamic marketing ideas!

Sponsored by LocalBizNOW.com
Developers Seminar
Wednesday, March 3, Noon-6 p.m.
Is self-storage the right business for you? Get the know-how you need to get started—or avoid a bad investment. This half-day event is tailored to those interested in developing a new project or learning more about the industry, as well as small operators who want to grow their business. The seminar touches on all the most critical aspects of developing and building self-storage. Attendees are promised top-notch information as well as the opportunity to build a strong network of industry professionals and suppliers.

Sponsored by Chamberlain Access Solutions

OFFICIAL SHOW MEDIA
Inside Self-Storage magazine

OFFICIAL COMMUNITY
Self-Storage Talk

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Expo Features More
Forum Threads

Which Education Track Interests You the Most?
Forum members talk about their favorite ISS Expo seminars. See what attendees most enjoy!

Cost Effective Marketing Strategies
Expo presenter Brad North and forum members discuss tactics to improve facility profitability.

"Social Media is B.S. and a Complete Waste!"
Forum members debate the value of social media?with a little egging on by expo speaker Derek Naylor.

Legal Learning Live at Expo
Attend Legal Learning Live to learn all you need to know about lien sales.