Is the online marketing activity of your self-storage operation yielding positive results? It’s time to find out. In this session, you’ll learn how to analyze and optimize your website and Web-based marketing initiatives to accomplish the ultimate goal: rent more units! You’ll learn how to set up and use free Web-analytics tools to measure performance, and how to incorporate these tools into your online local listings, search engine optimization, search engine marketing, etc. Our speaker will teach you how to track and analyze your various marketing channels to determine which are working and why. He’ll share how to quickly test parts of your website to generate the highest conversion rates, and how to track tenants beyond move-in. Get smart about where to invest your marketing dollars by learning what drives results!

How does a self-storage operator grow occupancy and revenue in difficult times? How does he compete successfully against the competition? Learn the practices used by the best companies in the world―in good times and bad―and how to implement them in your own business for continual organic growth. This hands-on practical workshop will give you four core strategies for outpacing competitors as well as effective skills for leading the marketplace. You'll leave the seminar with a fresh perspective of your operation, motivated to grow your business immediately.

Local grassroots marketing is an extremely effective way to find the Holy Grail of self-storage customers: business renters! Self-storage is a community-based product, and it requires a personal, hands-on approach to marketing. This session will focus on 20 innovative and proven ideas for attracting, influencing and retaining local business renters and community organizations. Don't miss out on powerful opportunities to garner the best-paying, most influential customers!

This in-depth session will reveal the secrets to generating more business from Internet search engines. Discover which Web and mobile search sites people use to look for your business, how to make sure customers find you, techniques to optimize your site for search, and how to optimize your Google and Bing local business listings. You'll also learn how social media and other sites (Facebook, Twitter, YouTube, Yelp, etc.) can improve your ranking, and how to enlist customers to help your SEO efforts.

With a focus on the most contemporary marketing strategies to help control your brand online, this session will teach you how to make more money with no investment. Our speaker will talk about where to find back links to your website and the top 10 secrets of super online performers. He'll also address key aspects of using social media: why it's so powerful and effective, the good and bad of social-site privacy, the five mistakes people make when networking on social sites, what to do when negative comments about your company are permeating the Web, and the five absolutes for becoming a social-media success story.

Learn how to take your self-storage rental rates, occupancy and bottom-line profitability to the next level! In this comprehensive session, you'll learn how to increase customer visits to your facility through a more powerful sales presentation, how to set more appointments with prospects and how to build trust and value with each customer. You’ll also get effective steps to overcome objections, outdo your competition, and turn your unique advantages into profit. Finally, you’ll learn how to develop a dynamic prospecting program.

Internet Yellow Pages are taking on increasing importance in a self-storage facility's marketing strategy, but not every operator understands how to maximize this resource. During this seminar, you'll learn how to get your business to appear in online directories, how to make changes to your online listings, and how to make the most of your IYP exposure. Our presenter will teach you how to ensure the accuracy of directory listings, identify quality traffic sources and track leads. He'll discuss the options of working with local consultants and national certified agencies. He'll also talk about the availability of detailed lead reporting generated from online directory traffic.

Many self-storage operators today are beginning to invest marketing dollars in Web-based advertising. But ours is still a “neighborhood” business that can benefit from a well-planned, traditional advertising campaign and communication strategy. During this session, you'll learn hands-on, practical steps for creating and implementing effective marketing pieces and campaigns. Our speaker will talk about how to budget for advertising, how to buy media, how to schedule your plan components, the best methods for distributing materials and, finally, how to track the results of your efforts. If you're interested in print advertising, brochures, direct mail, or radio or TV air time, this session is for you.

As a self-storage professional in a competitive market, you know that finding new, creative marketing ideas can be tough. Don't be frustrated by a lack of innovation. Tap into your individual creativity to build an inspired marketing program that appeals to your community! Our presenter will share tools you can use to expand your creative skills and connect with your customer base―even on a limited marketing budget. He'll show you how to understand prospects through observation, recognize community “hot buttons,” and develop your intuitive skills. Offering more than second-hand ideas, this presentation gives you the keys to the idea factory!

Get simple, inexpensive marketing ideas you can put to use at your self-storage facility immediately! During
this fun, detailed seminar, you'll learn about tips and tactics for promoting your facility online, via e-mail, in
the community and through traditional print methods. Our presenter will talk about e-mail marketing do's
and don'ts, effective ways to use social media without too much time or effort, low-cost marketing
giveaways, and strategies for creating a big marketing splash in your neighborhood. Don't miss out on
learning these low-cost and even no-cost marketing methods.