Education Tracks

Facility Marketing & Sales

This track is for self-storage managers and owners who want ramp up their marketing efforts and learn new, more effective sales strategies.
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Topics Covered: E-mail marketing, lead generation, website best practices, SEO, social-media marketing, traditional marketing, sales techniques and more!

Day-to-Day Operation & Facility Management

The ins and outs of facility operation are addressed in this comprehensive track. Self-storage managers and owners will get insight and useful tools for increasing efficiency and service and avoiding liability.
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Topics Covered: Cost-cutting measures, collections, legal issues, insurance issues, customer service, employee training and motivation, and more!

Construction, Development, Real Estate & Finance

Designed for self-storage owners, developers and investors, this track provides critical information that will help you determine project feasibility, finance options, real estate trends and more.
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Topics Covered: Site selection, green building, construction options, lending parameters, market conditions, maintaining equity, and more!
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ADD-ON INTENSIVE WORKSHOPS

EXCELLING IN YOUR SELF-STORAGE OPERATION

Wednesday, Sept. 29, 8-10 a.m.

Take your self-storage operation to the next level with this two-hour practicum designed to teach facility owners how to build a dynamic team, create a powerful employee-training program, maximize profitability through operational effectiveness, and develop a work environment of higher productivity.
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Marketing and Sales Boot Camp

Friday, Oct. 1, Noon-6 p.m.

This high-energy, fast-paced seminar focuses on powerful techniques that can be implemented at any facility quickly and inexpensively―in person, on the phone and online. You’ll learn what really works and debunk the common myths.
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Management Workshop

Friday, Oct. 1, 8 a.m.-Noon

Explore the ins and outs of daily facility operation and what you need to run a successful self-storage business.
During this seminar, you’ll learn about operational essentials, customer service, sales skills, site marketing,
legal issues and more.
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Legal Learning Live

Thursday, Sept. 30, 10 a.m-2 p.m.

This intense four-hour workshop covers important legal issues every owner/operator should know including lien sales, facility rules and regulations, abandonment and more!
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Developers Seminar

Friday, Oct. 1, 10 a.m.-4 p.m.

This half-day event is tailored to those interested in developing a new project or learning more about the industry, as well as small operators who want to grow their business. The seminar touches on all the most critical aspects of developing and building self-storage.
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