Facility marketing is more important now than ever, not only for attracting new tenants and increasing profitability but as a way to differentiate your site from competitors. This track is for self-storage managers and owners who want ramp up their marketing efforts and learn new, more effective strategies. Sessions will address electronic methods of marketing such as e-mail campaigns, lead generation, successful websites, search-engine optimization and social networking. Traditional marketing will also be covered: Yellow Pages, direct mail, word-of-mouth, the importance of tracking and more.

The ins and outs of facility operation are addressed in this comprehensive track. Self-storage managers and owners will get insight and useful tools through seminars on cost-cutting measures, collections, dealing with abandoned records, tenant bankruptcy, specialty insurance, sales, customer service and more. This track provides information on increasing efficiency and service and avoiding liability.

Designed for self-storage owners, developers and investors, this track provides critical information that will help you determine project feasibility, finance options, real estate trends and more. Sessions address site selection, green building, construction options, lending parameters, market conditions, maintaining equity and other essentials.

Its' time to hustle! To be successful in self-storage today, you need to change your beliefs and tactics regarding marketing, sales and customer service. This high-energy, fast-paced seminar focuses on powerful techniques that can be implemented at any facility quickly and inexpensively―in person, on the phone and online. Industry expert Tom Litton will inspire you to think about sales and marketing in a whole new way. You’ll learn what really works and debunk the common myths. Forget the hackneyed dogma … Today's self-storage manager/owner must be able to influence customers. Get motivated, and get busy with these dynamic marketing ideas!

Every self-storage business faces legal issues, which explains the popularity of Jeffrey Greenberger’s Legal Learning Webinar Series, produced by Inside Self-Storage. At the ISS Expo, Jeff takes this offering live in an intense four-hour session. He’ll cover important legal issues every owner/operator should know including lien sales, facility rules and regulations, abandonment and more!

Is self-storage the right business for you? Get the know-how you need to get started—or avoid a bad investment. This half-day event is tailored to those interested in developing a new project or learning more about the industry, as well as small operators who want to grow their business. The seminar touches on all the most critical aspects of developing and building self-storage. Attendees are promised top-notch information as well as the opportunity to build a strong network of industry professionals and suppliers.

Whether you’re new to the industry or looking to hone your management skills, this session is for you. Explore the ins and outs of daily facility operation and what you need to run a successful self-storage business. During this seminar, you’ll learn about operational essentials, customer service, sales skills, site marketing, legal issues and more. Facility performance is intimately tied to these day-to-day issues and tasks, in today’s competitive market more than ever. Every manager should hone his skills with this informative session.