Construction, Development, Real Estate & Finance Track
Designed for self-storage owners, developers and investors, this track provides critical information that will help you determine project feasibility, finance options, real estate trends and more. Sessions address site selection, green building, construction options, lending parameters, market conditions, maintaining equity and other essentials.
Tuesday, Oct. 6
Self-Storage Feasibility: Critical Development Factors to Consider
Jim Chiswell, Chiswell & Associates LLC
10-10:50 a.m.
10-10:50 a.m.
Whether you conduct a detailed analysis on your own or engage a professional to assist you, a feasibility study is one of the first critical steps in the development or acquisition of a self-storage project. As lending standards have tightened, a feasibility study has become an essential element in obtaining a construction or permanent loan. Our presenter will review a list of factors to consider when evaluating a piece of land, existing building or operating store. This fast-paced session is a must for anyone building or buying a self-storage project.
Breaking Into the Self-Storage Business: Buy vs. Build, Pros vs. Cons
Andrew Hyde, Storage Affiliates
11-11:50 a.m.
11-11:50 a.m.
Successful real estate investors focus on safety, return and exit options. If you’re weighing the decision of whether to buy an existing self-storage facility or build one from the ground up, you must consider the drastically different risk-and-return scenarios. Our presenter will compare the case study of a new, single-story development with that of a mature facility of the same type. At the end of 10 years, how will the returns compare? Find out! In this session, you’ll learn what kind of return to expect, and the three top strategies for growing your business, whether you buy or build. You’ll also get an overview of five hot markets for each investment type and resources to learn more.
Understanding the Self-Storage Finance Market and Getting the Money
You Need
You Need
Neal Gussis, Shawn Hill and Devin Huber, The BSC Group
1-1:50 p.m.
1-1:50 p.m.
In today’s financial environment, lenders have limited capital and are being extremely selective. If you’re an existing owner, you may be wondering about your ability to borrow against your self-storage property. If you’re new to the business, you’re wondering about the availability of funds. Our presenters will provide an overview of finance market conditions and current lending parameters. They’ll discuss how existing owners can maintain equity and the challenges new borrowers are facing. They also have good news to share! If you have concerns about financing, you don’t want to miss this informative session.
East-Coast Comparison: Self-Storage Occupancy, Concessions and Markets
Charles Ray Wilson, Self Storage Data Services Inc.
2-2:50 p.m.
2-2:50 p.m.
Do you know how well your self-storage facility is performing compared to the competition? It’s easy to generalize about current market conditions, but what are things really like for our industry? Our speaker will dispel myths about self-storage performance based on operating statistics collected from more than 5,000 facilities. He’ll talk about the latest trends in rental activity, including move-ins, move-outs, concessions and more. He’ll also address the investment market, including listing and sale transactional data. (Special focus on the East Coast and Washington, D.C., area.)
Getting the Deal Done in Today’s Economic Environment: Appraisal, Finance and Real Estate
Nick Malagisi (Moderator), Sperry Van Ness/Storage Realty; Georgia Ragsdale, Watermark Financial
Jeff Shouse, PGP Valuation
3-3:50 p.m.
Jeff Shouse, PGP Valuation
3-3:50 p.m.
Transaction volume for self-storage sales remains at its lowest point since 2001, despite there being debt and equity available for acquisitions and the looming expiration of the capital-gains tax rate. Get insight to the self-storage real estate market during this revealing panel discussion. Our experts will talk about the new loan underwriting standards and how they have changed the role of the appraiser. They’ll discuss the types of properties that are changing hands and reasons why there are fewer lenders in the market for self-storage. Finally, they’ll make projections for when the market may change. If you’re interested in buying or selling self-storage, you don’t want to miss this session!
Wednesday, Oct. 7
Your Next Great Self-Storage Profit Center: Boat and RV Storage
Caesar Wright, Mako Steel Inc.
8-8:50 a.m.
8-8:50 a.m.
In recent years, with many self-storage owners seeking add-on profit opportunities for their sites, boat and RV storage has become a hot commodity. What they want to know is if they can make it “pencil out” for their particular business. This informative seminar provides a detailed overview of this niche storage product, providing insight to trends and an analysis of construction costs. Our presenter will address the critical factors of site evaluation and selection, project layout, the various storage types, and the creation of curb appeal. You’ll learn about the options, benefits and potential obstacles to developing this type of storage.
Green Building Certification: What It Can Do for Self-Storage Builders Today
Buster Owens, Rabco Corp.
9-9:50 a.m.
9-9:50 a.m.
Green building is a top consideration for many self-storage owners and developers these days. How do you accomplish it? What are the pros and cons? Is it worthwhile? Find out from a seasoned self-storage builder who received his LEED Professional Accreditation through the Green Building Certification Institute. Our speaker will discuss how “green” relates to our industry, focusing on specifics such as solar energy, landscaping, paving, cool roofs, insulation and recycled materials. You’ll get information about tax deductions, credits and rebates available for energy-efficient buildings. Learn about the advantages and challenges, and how you can make green building work for you!
Going Solar in Self-Storage: Products, Usage, Benefits and More
Bob Hayworth, Baja Construction Co.; Matthew Harrison and Robin Heuer, iParkSolar
10-10:50 a.m.
10-10:50 a.m.
Solar panels are emerging as one of the most popular green solutions for self-storage sites. If you’re interested in minimizing utility costs, taking advantage of tax credits, improving the environment and creating greater public appeal for your facility, consider going solar! Learn what you need to make a solar project work, physically and financially. Our presenters will talk about the effect of site location, panel configuration and energy costs on a facility’s success. They’ll review a case study of a recent project, addressing in detail the issues of panel selection, system costs, energy production and revenue generation. They’ll also provide a financial analysis covering available tax incentives.
Facility Facelift: Revitalize Your Buildings and Your Bottom Line
Terry Campbell, BETCO Inc.
11-11:50 a.m.
11-11:50 a.m.
All self-storage facilities have competitors. If yours is an older site, you may be losing business to newer ones that have greater curb appeal and a fresher look. Don’t despair! There are a wide range of options to update your facility, inside and out. This presentation will give you ideas for improving your exterior curb appeal, including obvious items like doors and landscaping and some not-so-obvious items that perhaps you’ve never considered. You’ll also learn about opportunities for changing up unit mix, upgrading your office, and restoring building components. Level the playing field and grab your share of the new-tenant market!
ISS would like to thank the members of its Education Advisory Committee:
Jim Chiswell,
Owner and President, Chiswell & Associates LLC
Mel Holsinger,
President, Professional Self-Storage Management
Jeff Greenberger,
Partner, Katz, Greenberger & Norton LP
Charles “Chip” Cordes,
Vice President, JanUS Door
Wayne Docktor,
Manager, All American Self Storage in Palmdale, Calif.
John Roser,
South Texas Regional Manager, AAA Storage
Gina Six Kudo,
Manager, Cochrane Road Self Storage in Morgan Hills, Calif.
Terry Campbell,
Vice President of Sales & Marketing, BETCO Inc.
Owner and President, Chiswell & Associates LLC
Mel Holsinger,
President, Professional Self-Storage Management
Jeff Greenberger,
Partner, Katz, Greenberger & Norton LP
Charles “Chip” Cordes,
Vice President, JanUS Door
Wayne Docktor,
Manager, All American Self Storage in Palmdale, Calif.
John Roser,
South Texas Regional Manager, AAA Storage
Gina Six Kudo,
Manager, Cochrane Road Self Storage in Morgan Hills, Calif.
Terry Campbell,
Vice President of Sales & Marketing, BETCO Inc.
Best Practices for Self-Storage Marketing

