Day-to-Day Operation & Facility Management Track

The ins and outs of facility operation are addressed in this comprehensive track. Self-storage managers and owners will get insight and useful tools through seminars on cost-cutting measures, collections, dealing with abandoned records, tenant bankruptcy, specialty insurance, sales, customer service and more. This track provides information on increasing efficiency and service and avoiding liability.

Tuesday, Oct. 6
Revenue Management: Balancing Demand, Price and Inventory
in Self-Storage
Hal Moore, Moore Creative Concepts
10-10:50 a.m.
This seminar will provide self-storage owners, operators and managers with the 12 key rules they need to implement and maintain a successful revenue-management program. If you have a great manager, state-of-the art software and a first-rate facility, you have the potential for a top-notch program! Our presenter will show you real-world examples and documentation to demonstrate the overall success of a disciplined pricing strategy and how it enables self-storage operators to maximize rental dollars.
Do It Right! What You Must Know About Self-Storage Lien Sales
Jeffrey Greenberger, Katz, Greenberger & Norton LLP
11-11:50 a.m.
In this economy, the occurrence of self-storage lien sales is at an all-time high. This seminar gives you the information you need to understand statutory timelines, comply with notices and advertisements, stage an auction, deal with unusual events that might occur during a sale, and handle proceeds and deficiencies. Our presenter will explain how auctions are handled as part of U.C.C. laws, how to respond to tenant claims for wrongful sales, and how to account for the revenue from a lien sale.
Legal Demons to Face in Self-Storage Today: Bankruptcy and
Abandoned Records
Jeffrey Greenberger, Katz, Greenberger & Norton LLP
1-1:50 p.m.
These days, there are two important legal questions on the minds of self-storage operators, and you should know the answers to both: What do you do when you get a tenant bankruptcy notice? And what do you do with documents a business leaves behind in a unit, especially if they contain personally identifiable information such as Social security numbers? In this session, you’ll learn what to do when served with a bankruptcy notice. You’ll understand the automatic stay, how it applies to self-storage, and relief from stay as an option. Our speaker will also explore options for disposing of abandoned records and avoiding the mishandling of sensitive information.
Cutting Costs to Improve Self-Storage Efficiency, Property Value and the Bottom Line
Mel Holsinger, Professional Self Storage Management LLC
2-2:50 p.m.
Self-storage operators are always interested in improving the bottom line. Increasing income is one way to do it, but what about cutting costs? This seminar provides a series of hands-on, tried-and-true techniques to help you save money, improve facility value, operate more efficiently and eliminate waste. Our presenter will address various areas in which you may be able to trim expenses including advertising, collections, retail product, payment processing, insurance and others.
Super Sales: Create Leads, Convert Prospects and Make More Money in Self-Storage
Brad North, Advantage Consulting & Management
3-3:50 p.m.
Learn how to take your self-storage rentals to a higher level! During this seminar, you’ll learn how to creatively build value and trust with the customer and ultimately turn more callers into renters. You’ll get concrete techniques to reverse customer objections, outdo the competition, and turn your facility’s unique advantages into profit. Our presenter will teach you the critical steps to selling and how they directly increase rentals. Finally, you’ll learn how to put together a lead-generation system to improve your facility’s long-term profitability.
Wednesday, Oct. 7
Partnering With a Third-Party Management Company in a Changing
Self-Storage Climate
Jim Stevens, Extra Space Storage
8-8:50 a.m.
In choosing a third-party management company to operate your facility, you need to ask some important questions. Should you use a large, national company or a local one? Can you negotiate the management contract and what should it include? What questions should you ask during the screening process? This seminar will explain the differences between management-company styles and services and provide criteria for evaluating your candidates. You’ll learn how to determine if a company can adequately manage your facility’s revenue, marketing, technology, staff and more.
Managing Risk, Cutting Costs and Minimizing Loss With
Self-Storage Insurance
Randy Tipton, Universal Insurance Facilities Ltd.
9-9:50 a.m.
Every self-storage business needs three things: techniques for managing risk, insurance, and methods for protecting the asset and saving money. In this powerful seminar, you’ll learn how to increase your insurance coverage and cut costs. Our insurance expert will provide details on the specialized coverages available for self-storage and tips on reducing your unforeseen losses. Discover how to reduce your insurance premiums and determine if you have adequate coverage. You can also ask questions during an open Q&A period.
Survival Tips for Today’s Self-Storage Manager―Insider Secrets!
John Roser, USA Storage Resources
10-10:50 a.m.
Today’s self-storage managers carry far greater responsibility and face more challenges than those of yesteryear. To succeed, you must be privy to operational information that, in the past, was reserved exclusively for facility owners, investors and developers. In this session, you’ll learn the questions you need to ask your owner, why should ask them, and why the answers are important to you. Our presenter will give you insider tips for understanding the information you need, including the business’ top priorities, the operation’s financial status and goals, future plans for the facility, keys to unlocking your professional potential, and more.
Improving Customer Relations in a Challenging Self-Storage Market
Linnea Appleby, PDQ Management Solutions Inc.
11-11:50 a.m.
The marketing budget may be tight for some self-storage facilities this year, but you always have access to your most valuable marketing resource: your customer base! Get techniques for improving and maintaining good tenant relations and increasing your income in tough economic times. Our presenter will discuss inventive ways to stay close to your customers and community, strengthening your market position. You’ll learn how to increase your standing in the community, reduce your receivables, build a great reputation and excel at customer service. Generate that invaluable word-of-mouth advertising and increase referrals!

ISS would like to thank the members of its Education Advisory Committee:
Jim Chiswell,
Owner and President, Chiswell & Associates LLC

Mel Holsinger
,
President, Professional Self-Storage Management

Jeff Greenberger
,
Partner, Katz, Greenberger & Norton LP

Charles “Chip” Cordes
,
Vice President, JanUS Door

Wayne Docktor
,
Manager, All American Self Storage in Palmdale, Calif.

John Roser
,
South Texas Regional Manager, AAA Storage

Gina Six Kudo
,
Manager, Cochrane Road Self Storage in Morgan Hills, Calif.

Terry Campbell
,
Vice President of Sales & Marketing, BETCO Inc.

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